Tourism gives rural communities the ability to protect and promote their natural surroundings, as well as their culture and heritage. The United Nations World Tourism Organization has celebrated World Tourism Day as international observances on September 27th since 1980. This date was chosen as on that day in 1970, the Statutes of the UNWTO were adopted.
The modern tourist industry began on July 5, 1841, when Thomas Cook organized a trip from Market Harborough to Loughborough in the English Midlands for a temperance meeting.
The word "tourist" for individuals travelling for recreation has been in the English language since at least 1772. "Tourism" came into use in 1811 and "package holiday" in 1959.

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