On This Day June 4

Sylvan N. Goldman, the manager of a small supermarket in Oklahoma, developed the shopping cart after he realized that if customers could carry more shopping, they would buy more. When Sylvan Goldman first introduced the shopping cart on June 4, 1937 people were hesitant to use it. Men thought it 'effeminate,' and women felt it demeaned their ability to carry a shopping basket. After a while shopping carts became extremely popular and Goldman became a multimillionaire.

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