The Tour de France was first dreamed up by sports journalist Henri Desgrange to promote his newspaper L'Auto. The plan worked. Before the first race started in 1903 it sold 25,000 copies. Five years later it had surpassed the 250,000 mark.
A businessman Moti Shniberg tried to trademark the term "September 11, 2001." on that very day, when the Twin Towers and Pentagon were still smoldering.
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