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Thursday, 5 January 2012


In 1862 A Spanish American wine merchant Don Facundo Bacardi after years of painstaking experimentation created a new rum. By filtering the beverage through charcoal, then ageing it in rum barrels, he perfected a lighter, mellower and milder rum than the rough and unrefined traditional ones of his era. Don Facundo and his brother José sold it in a shop in a small distillery in the town of Santiago De Cuba in eastern Cuba.

The wine merchant and distiller created a symbol for this new Bacardi rum, a picture of a bat inspired by the fruit bats that live in the rafters of his tin-roofed distillery.

The Bacardi family of Cuba personally donated thousands of dollars to Fidel Castro's revolution.

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