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Thursday 26 April 2018

Starbucks

HISTORY 

The very first Starbucks café opened at 2000 Western Avenue Seattle, Washington on March 30, 1971. Its founders Jerry Baldwin, Zev Siegl and Gordon Bowker were friends from the University of San Francisco.

Starbucks is named after Starbuck, the chief mate in Herman Melville’s classic novel Moby Dick.

Starbucks' original name was going to be Pequod after a whaling ship from Moby-Dick.

The first Starbucks cafe moved to 1912 Pike Place, Seattle in 1976; never to be relocated again.

The Starbucks store at 1912 Pike Place. By Diego Delso

By 1986, the Starbucks company operated six stores in Seattle.

In 1987, Baldwin, Siegl and Bowker sold the Starbucks chain to former manager Howard Schultz, who rebranded his Il Giornale coffee outlets as Starbucks and quickly began to expand.

Later in 1987, Starbucks opened its first locations outside Seattle at Waterfront Station in Vancouver, and also in Chicago.

At the time of its initial public offering (IPO) on the stock market in June 1992, Starbucks had 140 outlets.


The first Starbucks location outside North America opened in the Ginza area of Tokyo, Japan in 1996.

Starbucks entered the Australian market in 2000 with high hopes, but the company quickly realized that it had made a number of mistakes. First, Starbucks failed to understand the Australian coffee culture. Australians are known for being discerning coffee drinkers, and they were not impressed by Starbucks' sugary coffee drinks. Second, Starbucks overpriced its products. Australians are used to paying less for coffee, and they were not willing to pay a premium for Starbucks' coffee. Third, Starbucks expanded too quickly. By 2008, Starbucks was losing millions of dollars in Australia. The company closed 61 of its 87 stores, and it has been struggling to regain a foothold in the market ever since.

As of November 3, 2023, the Starbucks company operates 35,704 locations worldwide. Starbucks is now the largest coffeehouse company in the world, and it has a presence in over 80 countries.

FUN STARBUCKS FACTS 

The company's headquarters is located in Seattle, Washington, where 3,501 people worked as of January 2015.

Starbucks Center in Seattle . Photographed by user Coolcaesar

There are over 87,000 different drink combinations at Starbucks.

If you order a Starbucks Grande Coffee, you are drinking over 320 milligrams of caffeine. That is four times more than inside a Red-Bull.

Starbucks uses round tables to make solo coffee drinkers feel less alone.

Starbucks

The first non-coffee product sold at Starbucks was the game Cranium.

Starbucks pays more for employee health insurance than it pays for coffee.

Starbucks employees are asked not to wear perfume or cologne so that customers can smell the coffee brewing.

One in five of Starbucks customers visit the store at least 16 times a month.

Every scene of the film Fight Club has a Starbucks coffee cup hidden in it somewhere.

The character in the Starbucks logo is actually a twin tailed siren, a mythical creature that lured sailors in order to attack and devour them.

Starbucks has a different logo for Saudi Arabia because the normal logo showed too much female flesh.


Pixiebay

The highest elevation Starbucks is in Breckenridge, Colorado at 9,600 feet.

At the Starbucks located inside of the Central Intelligence Agency in Langley, Virginia, customer names cannot be called out or written on cups due to security concerns.There are also no frequent-customer award cards.

Mike Doughty wrote the majority of his "Busting Up a Starbucks" song after he saw a picture of a man kicking the window of a Starbucks location in Seattle, during the 1999 WTO Ministerial Conference protests.

Even Taylor Swift's mom thought the "Got a long list of ex-lovers" lyric from "Blank Space" was "All the lonely Starbucks lovers."

There are stealth Starbucks locations, which are operated by the coffee giant, but do not advertise the Starbucks brand like 15th Avenue E Coffee and Tea in Seattle or the second floor of Macy's in New York City. They serve as a "laboratory" to conduct market research on how customers react to new drinks.

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