On This Day January 25

Nike was founded on January 25, 1964 by University of Oregon track athlete Phil Knight and his celebrated track and field coach Bill Bowerman. They were originally known as Blue Ribbon Sports and operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS), In 1971 Blue Ribbon decided it wanted a name change. They decided on their new name in honor of Nike, the Greek goddess of victory, either in war or in an athletic contest.

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