On This Day October 29

American entrepreneur Milton Reynolds first came across the Bíró ballpoint pen during a business trip to Argentina where they were first made. Recognizing their commercial potential, he founded Reynolds International Pen Company to manufacture them. His product Reynolds' Rocket ballpoint pens went on sale at Gimbels department store in New York City on October 29, 1945 for $12.95. Reynolds advertised it as the pen "to write under water." It was immediately successful: $100,000 worth sold the first day on the market.

Birome advertisement in Argentine magazine Leoplán, 1945. Wikipedia 

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