Tupperware are plastic containers with airtight lids used for food and drink storage.
Earl Silas Tupper (July 28, 1907 – October 5, 1983) was a New Hampshire tree surgeon and plastics innovator, who founded the Tupperware Plastics Company in 1938. Tupper spent a lot of time experimenting with polyethylene, a new material used primarily for insulation, radar, and radio equipment. From these experiments he invented the first Tupperware bowls—called Wonderbowls in 1946.
Tupper pioneered an innovative sales method, "Tupperware Parties", in which friends and neighbors gathered in a home where Tupperware products were demonstrated and sold.
Brownie Wise, a former sales representative of Stanley Home Products, developed the strategy. Tupper was so impressed that Brownie Wise was made vice president of marketing in 1951, a position unusual for a woman in the 1950s: Wise soon created Tupperware Parties Inc.
Within Wise’s first year as vice president, Tupperware orders surpassed $2 million, thanks in large part to her influence among the women who sold the plastic containers.
The key to the Tupperware method of food preservation lay in the process of closing the lid and reopening a small portion to let out any remaining air. However, the process wasn’t easy for everyone, such as people with disabilities. To resolve this, Tupperware introduced its Instant Seals line in the 1960s, featuring containers that could be closed with the push of a finger.
The tennis star Billie Jean King grew up poor and her mom sold Tupperware to pay for their daughter's tennis competitions.
After falling-out with Wise, which resulted in her dismissal in 1958, Tupper sold his ownership interest in the Tupperware Company for $16 million to Rexall. Shortly afterward, he divorced his wife, bought himself an island off the coast of Costa Rica, and gave up his U.S. citizenship to avoid taxes.
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| Tupperware containers from 2011 By OttawaAC |
Earl Silas Tupper (July 28, 1907 – October 5, 1983) was a New Hampshire tree surgeon and plastics innovator, who founded the Tupperware Plastics Company in 1938. Tupper spent a lot of time experimenting with polyethylene, a new material used primarily for insulation, radar, and radio equipment. From these experiments he invented the first Tupperware bowls—called Wonderbowls in 1946.
Tupper pioneered an innovative sales method, "Tupperware Parties", in which friends and neighbors gathered in a home where Tupperware products were demonstrated and sold.
Brownie Wise, a former sales representative of Stanley Home Products, developed the strategy. Tupper was so impressed that Brownie Wise was made vice president of marketing in 1951, a position unusual for a woman in the 1950s: Wise soon created Tupperware Parties Inc.
Within Wise’s first year as vice president, Tupperware orders surpassed $2 million, thanks in large part to her influence among the women who sold the plastic containers.
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| A Tupperware party in the 1950s, as shown in a company advertisement |
The key to the Tupperware method of food preservation lay in the process of closing the lid and reopening a small portion to let out any remaining air. However, the process wasn’t easy for everyone, such as people with disabilities. To resolve this, Tupperware introduced its Instant Seals line in the 1960s, featuring containers that could be closed with the push of a finger.
The tennis star Billie Jean King grew up poor and her mom sold Tupperware to pay for their daughter's tennis competitions.
After falling-out with Wise, which resulted in her dismissal in 1958, Tupper sold his ownership interest in the Tupperware Company for $16 million to Rexall. Shortly afterward, he divorced his wife, bought himself an island off the coast of Costa Rica, and gave up his U.S. citizenship to avoid taxes.
Tupperware launched its CrystalWave line in the early 1990s for the visually impaired. This includes Braille on the bottom of containers to indicate volume.
In 2013, the top marketplace of Tupperware was Indonesia with sales of over $200 million from 250,000 sales persons.
Source MentalFloss
In 2013, the top marketplace of Tupperware was Indonesia with sales of over $200 million from 250,000 sales persons.
Source MentalFloss
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