Carlsberg is one of the world's best-known lagers, brewed in Denmark since the mid-19th century and now sold in more than 150 countries. From royal curry pairings to Nobel Prize-winning tenants, its history is packed with more trivia than most beer brands twice its size.
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| Carlsberg Black Gold by Patrick Strandberg |
A Dane, J.C. Jacobsen, came to realize that the production of lager, which had always been done in small breweries, would be more profitable if it was properly industrialised, using steam brewing. He used this new modern brewing method to produce a lager, Carlsberg, which he named in 1847 after his son Carl.
J.C. Jacobsen personally travelled by stagecoach from Copenhagen to Bavaria, carrying yeast for the journey home in a hatbox, so he could learn the Bavarian lager brewing methods that would define Carlsberg's recipe.
In 1875, Jacobsen founded the Carlsberg Laboratory to study the chemistry of brewing, and freely shared its findings; the following year he established the Carlsberg Foundation, which still funds Danish science, literature and culture today.
Carlsberg's first overseas export was a single barrel of beer shipped to Edinburgh, Scotland, in 1868, more than two decades before the brand became a truly global name.
Carl Jacobsen fell out with his father and set up a rival brewery, "New Carlsberg," in 1882; the two operations were not reunited until 1906, under the umbrella of the Carlsberg Foundation.
In 1883 Carlsberg's Emil Hansen developed a method for propagating pure yeast, which he hoped would revolutionise the brewing industry. The yeast was named "Saccharomyces Carlsbergensis" and the Dane rather than patenting it, gave it freely to the world.
Christian X, who was the King of Denmark between 1912 and 1947 was the first person to regularly drink lager with curry. The king had grown fond of Veeraswamy, an Indian restaurant in London. His favourite Danish lager, Carlsberg, was not at the time available in England so he had some shipped over in a barrel, thus enabling King Christian to have his preferred drink with his favorite curry.
In 1914, Carl Jacobsen, the heir to Carlsberg breweries, bequeathed his mansion to be used for life by the Dane who had made the most prominent contribution to science, literature or the arts, as an honorary residence. After the first occupant Harald Haffding died in July 1931, Nobel prize-winning scientist Niels Bohr moved in. A beer pipeline was connected from the Carlsberg brewery next door to his new home. Bohr stayed there until his death in 1962.
Carlsberg Special Brew was created specifically for Winston Churchill as Denmark's thank-you for Britain's help during World War II.
In 1875, Jacobsen founded the Carlsberg Laboratory to study the chemistry of brewing, and freely shared its findings; the following year he established the Carlsberg Foundation, which still funds Danish science, literature and culture today.
Carlsberg's first overseas export was a single barrel of beer shipped to Edinburgh, Scotland, in 1868, more than two decades before the brand became a truly global name.
Carl Jacobsen fell out with his father and set up a rival brewery, "New Carlsberg," in 1882; the two operations were not reunited until 1906, under the umbrella of the Carlsberg Foundation.
In 1883 Carlsberg's Emil Hansen developed a method for propagating pure yeast, which he hoped would revolutionise the brewing industry. The yeast was named "Saccharomyces Carlsbergensis" and the Dane rather than patenting it, gave it freely to the world.
Christian X, who was the King of Denmark between 1912 and 1947 was the first person to regularly drink lager with curry. The king had grown fond of Veeraswamy, an Indian restaurant in London. His favourite Danish lager, Carlsberg, was not at the time available in England so he had some shipped over in a barrel, thus enabling King Christian to have his preferred drink with his favorite curry.
In 1914, Carl Jacobsen, the heir to Carlsberg breweries, bequeathed his mansion to be used for life by the Dane who had made the most prominent contribution to science, literature or the arts, as an honorary residence. After the first occupant Harald Haffding died in July 1931, Nobel prize-winning scientist Niels Bohr moved in. A beer pipeline was connected from the Carlsberg brewery next door to his new home. Bohr stayed there until his death in 1962.
Carlsberg Special Brew was created specifically for Winston Churchill as Denmark's thank-you for Britain's help during World War II.
Researchers in Denmark found that beer tastes best when drunk to the accompaniment of a certain musical tone. The optimal frequency is different for each beer, they reported. The correct harmonious tone for Carlsberg Lager, for example, is 510-520 cycles per second.
In 1968, Malawi became the only country outside of Denmark to have a factory for brewing Carlsberg beer, when a plant opened in Blantyre.
Carlsberg's famous advertising line "Probably the best beer in the world" first appeared in 1973 and has run, largely unchanged, for over 50 years, making it one of the longest-serving slogans in advertising history.
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