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Friday, 11 December 2015

Lager

The word "lager" is derived from the German "lager" which means "to store".


Lagers are relatively new to the beer scene, first appearing in Bavaria during the 16th century; before that, ales were brewed for over 7,000 years because ales are easier to ferment.

Lager became a popular drink in Germany as a result of The King of Bavaria outlawing brewing during the summer months in 1553 as beer brewed in the winter tastes better. This helped the sales of lager as, unlike ale, it is brewed and stored in cold conditions.



In 1858 a German born migrant and businessman, Bernard Otto Holtermann, arrived on the Australian goldfields. He brought with him to Australia the Central European beer called lager. Holtermann was the first to import German lager beer on a considerable scale Down Under.

The Australian Foster's Group Limited was founded in Melbourne in 1888 by two American brothers William and Ralph Foster of New York, who happened to own a refrigeration plant. Their new beer, Foster's Lager, was produced in an American style with refrigeration, a lagering process and bottling.

Corona Extra is a pale lager produced by Cervecería Modelo in Mexico. In the United States, Corona Extra is the top selling imported beer.

In 1987, Corona sales plummeted when a rumor spread that their workers were weeing in their beer. The company traced its origins back to Heineken, whom Corona sued for $3 million in damages, but their reputation still suffered and their product was referred to as “Mexican urine water” for years.

Of the top ten best-selling beers worldwide, all ten are lagers.

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