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Sunday, 24 April 2016

McDonald's

HISTORY

Brothers Dick and Maurice McDonald opened their first restaurant on May 15, 1940. The tiny street corner eatery was located at 1398 North E Street at West 14th Street in San Bernardino, Los Angeles, California.

The site of the first McDonald's restaurant, San Bernardino, California.

The eatery was originally a barbecue drive-in, but the McDonald brothers discovered that most of their profits came from hamburgers. In 1948, they closed their restaurant for three months, reopening it in December as a walk-up hamburger stand.

This new venture introduced the "Speedee Service System," establishing the principles of the modern fast-food restaurant. The brothers replaced the trained cooks in their San Bernardino eatery with low-paid teenagers who simply flipped burgers and dunked fries in oil. The menu was reduced to a few items and cutlery and china was discarded. Customers had to queue for their food and eat out of a cardboard carton with their hands. Prices was reduced, people piled in and the fast food restaurant was born.

The oldest operating McDonald's restaurant was the third one built, opening in 1953. It is located at 10207 Lakewood Blvd. at Florence Ave. in Downey, California

Downey, California McDonald's By Photo by Bryan Hong (Brybry26) - Wikipedia Commons

American Ray Kroc, a mixer salesman, recognized the idea's potential and partnered with the brothers. Kroc opened his first McDonald's franchise, the ninth overall in Illinois on April 15, 1955, an occasion considered to be the founding of the present corporation. He later bought out the McDonald brothers.

On their first day in business Ray Kroc's McDonalds eatery did $366.12 in revenue.


Kroc has been credited with making a number of innovative changes in the food-service franchise model. Chief among them was the sale of only single-store franchises instead of selling larger, territorial franchises which was common in the industry at the time.

The stores in Cincinnati created the Filet-O-Fish in the early 1960s, to satisfy the wants of local practicing Catholics (who did not eat meat on Fridays).

The Big Mac was launched in 1968 by Jim Delligatti, a McDonald's owner and operator from Pittsburgh, Pennsylvania.

Although the "Golden Arches" logo appeared in various forms, the present version as a letter "M" did not appear until November 18, 1968, when the company applied for a U.S. trademark.



The first drive through window at a McDonald's restaurant was created at the McDonald's in Sierra Vista, Arizona in 1975 It was put in so the soldiers from Ft. Huachuca could get food since the base had a regulation prohibiting anyone in uniform from entering a business establishment.

Breakfast was served at McDonald's in 1975, when owner-operator Herb Peterson of Santa Barbara created the Egg McMuffin and it was added to menus everywhere.

Chicken McNuggets debuted on the menu in 1983. The iconic battered bites were almost onion nuggets, but taste testers preferred chicken!

McDonalds opened its first restaurant in Moscow on January 31, 1990. The massive eatery remains one of the largest McDonald's in the world with 900 seats and more than 20 cash registers. As at August 2014 it had 438 stores across Russia.


 In a worldwide survey in 1995 regarding the public recognition of various symbols, the five rings logo of the International Olympic Movement came out top with a 92% recognition rate, the fast food chain McDonald's "M" scored 88% and the Christian Cross a mere 54%.

McSki-thru, the only McDonald's restaurant in the world where you can ski through the drive-thru, opened in Lindvallen Sweden in 1996. You just ski up to the counter, order your food and ski off.

Ronald McDonald is a clown character used as the primary mascot of the McDonald's fast-food restaurant chain. In 1996, McDonald's tried to sue a man legally named Ronald McDonald for running his family restaurant by the same name. The real Ronald won.

Joan Kroc, the widow of the founder of the McDonald's fast-food chain, died in 2004. She left in her estate a gift be in excess of $1.5 billion for The Salvation Army. The legacy was intended to be used for the development of community centers across America, and was the largest ever gift for a religious organization.

In 2008, McDonald's saved $278,850,000 by removing one of the two slices of cheese from the McDouble Cheeseburger.

Donald A. Gorske ate his 26,000th Big Mac on October 11, 2012. He has consumed more Big Macs than anyone in the world. Gorske has eaten at one of their outlets (nearly) every single day since May 17, 1972.


McDonald's is the world's second largest private employer—behind Walmart—with 1.9 million employees, 1.5 million of whom work for franchises.

FUN FACTS

The manager of the first ever McDonalds was named Ed MacLuckie.

The capital of Vermont, Montpelier, is the only state capital in the United States that does not have a McDonalds.

The world's smallest McDonalds in Tokyo, Japan is 492 sq ft.

The McDonald's in Sedona, Arizina is the only one in the world with non-yellow arches. They're turquoise so they don't clash with the building's red rock.

68 million customers a day visit McDonalds across the world.


According to McDonald's, the chain sells 75 burgers every single second of every minute of every hour of every single day.

100 billion burgers have been sold in its history.

A new McDonald's restaurant opens every 14.5 hours.

20 per cent of all McDonalds sales include a toy, making it the world's biggest toy distributor.

Around seven per cent of the potatoes grown in the USA end up in chip bags sold by McDonald's.

1 out of 3 of all cows in the US used for food purposes (beef) are used by the McDonald's Corp.

1 in 8 people in have been employed by McDonald's in the US.

A McDonald's Big Mac bun has an average of 178 sesame seeds.

It would take on average one hour 43 minutes to burn off a 540-calorie Big Mac.

A McDonald's Caesar Salad has more calories, fat and salt than a Double Big Mac burger.

Virginia rapper Pusha T wrote the 2003 jingle "I’m Lovin’ It" for McDonald’s. Performed by Justin Timberlake and produced by The Neptunes, it became the longest-running jingle in the fast food chain's history.

Pusha T performing in 2007.

Justin Timberlake was paid $6 million for to record the jingle.

The ad executive responsible for the McDonald's "I'm Lovin' It" jingle  committed suicide at the age of 40. Paul Tilley jumped to his death from the upper floor of a Chicago hotel.

As a five-year-old, actress Sarah Michelle Gellar was banned for life from McDonald’s after starring in a controversial TV commercial for rival Burger King that sparked a lawsuit between the chains.

The Marks & Co antiquarian bookshop made famous in the 1970 book 84 Charing Cross Road, which later became a movie starring Anne Bancroft and Anthony Hopkins, is now a McDonald’s restaurant.

People in Australia call McDonald's "Macca's"

In Austria, France, Germany, the Netherlands and Spain they serve beer in McDonald's.

Ronald McDonald is called Donald McDonald in Japan because Japanese people can't say their R's very well.

Sources Daily Mail, Parade magazine, Food For Thought by Ed Pearce 

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