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Wednesday, 20 July 2016

Mountain Dew

"Mountain Dew" was originally a slang word for moonshine or homemade whisky.

The original formula for the carbonated soft drink was invented in 1940 by Tennessee beverage bottlers Moses and Ally Hartman. They originally developed it as a mixer for whiskey.

Early bottles were printed with the words: “Yahoo Mountain Dew…It’ll tickle your innards.” The bottles were green and had a cartoon drawing of a hillbilly moonshiner with a gun. This design lasted until the mid 1960s.

1950s Mountain Dew advertisement sign in Tonto, Arizona showing the cartoon character "Willy the Hillbilly".

The Mountain Dew brand and production rights were acquired on August 27, 1964 by the Pepsi-Cola company, at which point distribution expanded more widely across the United States and Canada.

An Illinois man sued Pepsi-Cola in 2012 arguing that he had found a dead mouse in his Mountain Dew, which made him ill. In an affidavit, Pepsi moved to dismiss the case and used an expert's testimony to support the motion. According to Veterinary pathologist Lawrence McGill, Ball couldn't have found a mouse in the can of Mountain Dew because it would "have dissolved into a "jelly-like" substance after 30 days." The case was settled out of court.

When Mountain Dew held a democratic poll in 2014 to name its new green apple flavored soda, the top suggestion was "Hitler did nothing wrong."

Pakistan is the second-largest market in the world for Mountain Dew after the United States.

Eight flavors of Mountain Dew on display in a grocery store cooler in May 2010, featuring a previous bottle design.

Mountain Dew contains 55 mg of caffeine per 12 ounce can, 50 percent more than Coca-Cola Classic.

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