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Monday, 7 August 2017

Rice Krispies

The breakfast cereal Kelloggs' Rice Krispies arrived in British shops in November 1928.

Vintage Rice Krispies box. Wikipedia

The brand's famous Snap, Crackle and Pop gnomic-like elf characters were created by illustrator Vernon Grant in the 1930s. The original Snap! first appeared in 1933 on Rice Krispies cereal boxes. Crackle! and Pop! came later, and since 1939, the three have been together in many forms of advertising for the brand.

Snap, Crackle and Pop's names are an onomatopoeia and were derived from a Rice Krispies radio commercial:

Listen to the fairy song of health, the merry chorus sung by Kellogg's Rice Krispies as they merrily snap, crackle and pop in a bowl of milk. If you've never heard food talking, now is your chance.

An older version of the three mascots
They have different names in other markets. In Germany the Rice Krispies mascots are known as  - Knisper! Knasper! Knusper! and in Italy - Pif! Pof! Paf!

In 1963, the Rolling Stones recorded a song for a TV ad for the cereal (see below).

British TV presenter Jonathan Ross made his television debut in an advert for the cereal aged ten in 1970 (see below).

Rice Krispies are also known as Rice Bubbles in Australia and New Zealand

Each Kellogg's Rice Krispie is made from a single grain of rice that is toasted.

The breakfast cereal has added sugar, salt and barley malt flavoring, as well as added vitamins and minerals.

A small, 30g serving of Rice Krispies contains 115 calories of energy (6 per cent of the recommended daily allowance), 0.3g of fat (less than one per cent of the RDI), 26g carbohydrates (3g of which is sugars) 0.3g fibre and 1.8g protein.

Bowl of Rice Krispies. By Mr. Granger 

Source Mail on Sunday

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