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Saturday, 8 February 2014

Catch Phrase

The great 18th century clown Joseph Grimaldi’s catch phrase was “here we are again!”

The phrase ‘Can You Hear Me Mother’, radio's earliest catch phrase, popularised by the comedian Sandy Powell (1900–82). He came across it accidentally in about 1932, when he was doing a sketch supposedly broadcast from the North Pole. After reading one of the lines ('can you hear me, mother?'), he dropped his script; to cover the gap he repeated the same phrase until he had found his place, and from then on audiences wanted to hear it again and again.

Henry Greene, the father of former Blue Peter star Sarah, became the first DIY presenter on UK television, hosting Handy Round the Home for ITV from 1957. With his catchphrase 'Safety first, DIY second,' Harry became a household name.

By 1984, ring announcer Michael Buffer had developed the catchphrase "Let's get ready to rumble" in his announcing, which gained enormous popularity. He began the process of obtaining a federal trademark for the phrase in the 1980s, which he acquired in 1992. Buffer has earned over $400 million from his trademarked phrase.

Sherlock Holmes often said “elementary” and “My dear Watson” but never his supposed catch phrase “Elementary my dear Watson.”

Source History World

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