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Saturday, 28 January 2017

Pepsi

HISTORY

In 1893 American pharmacist Caleb B. Bradburn developed a sweet, cola-flavored, carbonated beverage, which was known as "Brad's Drink". It was intended to cure stomach pains and was sold for five cents a glass at soda fountains.

Bradburn's original recipe was a concoction of rare oils, carbonated water, cola nuts, vanilla and sugar.

Caleb D. Bradburn renamed his syrup Pepsi Cola on August 28, 1898, partly in imitation of Coca-Cola and partly as he was marketing it as a cure for peptic ulcers.

The pharmacy of Caleb Bradham, with a Pepsi dispenser. By Sandstein - Wikipedia

As the syrup developed in popularity in the early 1900s, Bradham launched the Pepsi-Cola Company in the back room of his pharmacy. The business continued to grow, and he moved the bottling of the drink from his drugstore to a rented warehouse. On June 16, 1903, "Pepsi-Cola" became an official trademark.

In 1903, Bradham sold 7,968 gallons of his syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons.

Automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola in 1909. He described it as "A bully drink...refreshing, invigorating, a fine bracer before a race".

1919 newspaper ad for Pepsi-Cola

During the Great Depression, Pepsi gained popularity following the introduction in 1936 of a 12-ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was slashed to five cents, sales increased substantially. Pepsi-Cola's profits doubled between 1936 to 1938.

In 1948 Continental Can Company and Pepsi-Cola launched the first major soft drink in steel cans. Twelve ounces of Pepsi sold for ten cents.


James Dean begun his acting career with an appearance in a Pepsi commercial on December 13, 1950.


Movie actress Joan Crawford became a spokesperson for Pepsi, after marrying then Pepsi-Cola President Alfred N. Steele. She appeared in commercials on behalf of the company and had images of the soft drink placed prominently in several of her later films. When Steele died in 1959, Crawford was appointed to the Board of Directors of Pepsi-Cola.


During the making of the 1962 movie What Ever Happened to Baby Jane?, Bette Davis had a Coca-Cola machine installed on the set because of her co-lead Joan Crawford's affiliation with Pepsi. Crawford got her revenge by putting weights in her pockets when Davis had to drag Crawford across the floor during certain scenes.

Patio was created by the Pepsi-Cola Company in 1964. It was the first Diet Pepsi cola and the first diet soft drink to be distributed nationally throughout the US.

PEPSI-CO

PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc.

In 1995, PepsiCo launched Josta, the first energy drink introduced by a major US beverage company (one that had interests outside energy drinks). Pepsi discontinued the product after four years.

PepsiCo's global headquarters building is located in Purchase, New York.

PepsiCo World HQ By Peter Bond from Philadelphia, Wikipedia

Today PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Based on net revenue, PepsiCo is the second largest food and beverage business in the world.

PepsiCo's main businesses are – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola.

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