French fashion designer Coco Chanel commissioned Russian-born French perfumer Ernest Beaux to make some perfumes. When presented with small glass vials containing sample scent compositions numbered 1 to 5 and 20 to 24 for her assessment, it was bottle No.5 that was to Chanel's liking and became the chosen formula.
Chanel reportedly told Beaux: “I present my dress collections on May 5, the fifth month of the year, and so we will let this sample number five keep the name. It will bring good luck.”
Chanel introduced the new perfume to some of her friends on the fifth day of the fifth month (May) in 1921. Initially, it was given to good clients for free at her boutique. The fitting rooms in Chanel's boutique were scented with No. 5 to create an ambiance unmatched by her contemporaries.
Chanel claims that every 30 seconds, somewhere in the world, a bottle of Chanel No 5 is sold.
Chanel reportedly told Beaux: “I present my dress collections on May 5, the fifth month of the year, and so we will let this sample number five keep the name. It will bring good luck.”
Chanel introduced the new perfume to some of her friends on the fifth day of the fifth month (May) in 1921. Initially, it was given to good clients for free at her boutique. The fitting rooms in Chanel's boutique were scented with No. 5 to create an ambiance unmatched by her contemporaries.
Chanel claims that every 30 seconds, somewhere in the world, a bottle of Chanel No 5 is sold.
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