A music video is a short movie that integrates a song with imagery, and is produced for marketing or artistic purposes.
In most countries in East Asia, music videos are called PVs. PV stands for "Promotional Video."
In 1964, The Moody Blues producer, Alex Murray, wanted to promote the group's version of Bessie Smith's "Go Now". The short film clip he produced and directed was one of the first purpose-made promotional films in the pop music era. It has a striking visual style that predates Queen's similar "Bohemian Rhapsody" video by a full decade.
Bob Dylan's 1965 song "Subterranean Homesick Blues" was used in one of the first modern promotional film clips, the forerunner of what was later known as the music video. Shot as part of the documentary Don't Look Back (chronicling his tour of England), it features Dylan standing in an alley behind the Savoy Hotel in London. We see him silently shuffling a series of large cue cards (bearing key words from the song's lyrics). These cue cards were written by Dylan along with the folk singer Donovan, the musician Bob Neuwirth and, and the beat poet Allen Ginsberg (these latter two can be seen in the actual video, standing just behind Dylan).
In 1965, the Beatles began making promotional clips (then known as "filmed inserts") for distribution and broadcast in other countries—primarily the USA—so they could promote their record releases without having to make in-person appearances. Their first batch of promotional films shot on November 23, 1965 at a film studio in London, included one of the Fab Four lip-synching to "Day Tripper". That film was aired on the TV special The Music Of Lennon and McCartney which was first broadcast on December 17, 1965 in the UK.
By the time the Beatles stopped touring in late 1966, their promotional films, like their recordings, had become highly sophisticated. Their one for "Strawberry Fields Forever" shot on January 30, 1967 at Knole Park in Kent, featured stop motion animation and other special effects.
Queen made a video of "Bohemian Rhapsody" to air on the BBC music show Top Of The Pops as the song was too complex to perform live and the group were busy on tour during the single's release and thus unable to appear. The promo took just four hours to film and cost around £4,500 to make.
Top Of The Pops ran the promo for months, helping keep the song atop the UK charts for nine weeks. This started a trend in the UK of making videos for songs to air in place of live performances.
The advent of the music video was marked by the debut on August 1, 1981 of Music Television (MTV), a 24-hour music video channel.
MTV (Music Television) made its debut at 12:01 a.m. on August 1, 1981 The first music-video shown on the rock-video cable channel was, appropriately, "Video Killed the Radio Star" by the Buggles.
MTV's original five veejays were Martha Quinn, Nina Blackwood, Mark Goodman, J.J. Jackson and Alan Hunter.
The music video for ZZ Top's 1983 single "Sharp Dressed Man" picked up the story from the "Gimme All Your Lovin'" video of the gas station worker (dancer/model Peter Tramm) who is swept away by a triad of beautiful women. It was the first ever sequel video.
The music video of Madonna's song "Express Yourself" had a budget of $5 million, making it the most expensive music video at the time of its release.
The "Scream" music video that Michael Jackson made with his sister Janet is the most expensive promo ever made, costing more than $7 million.
Avril Lavigne's "Girlfriend" was the first YouTube music video to reach 100 million views, doing so back in 2008.
The visual for Pharrell Williams' "Happy" was advertised as being "the world's first 24-hour music video." The music clip plays on an all-day loop and follows more than 400 different characters enjoying daily bliss.
In most countries in East Asia, music videos are called PVs. PV stands for "Promotional Video."
In 1964, The Moody Blues producer, Alex Murray, wanted to promote the group's version of Bessie Smith's "Go Now". The short film clip he produced and directed was one of the first purpose-made promotional films in the pop music era. It has a striking visual style that predates Queen's similar "Bohemian Rhapsody" video by a full decade.
Bob Dylan's 1965 song "Subterranean Homesick Blues" was used in one of the first modern promotional film clips, the forerunner of what was later known as the music video. Shot as part of the documentary Don't Look Back (chronicling his tour of England), it features Dylan standing in an alley behind the Savoy Hotel in London. We see him silently shuffling a series of large cue cards (bearing key words from the song's lyrics). These cue cards were written by Dylan along with the folk singer Donovan, the musician Bob Neuwirth and, and the beat poet Allen Ginsberg (these latter two can be seen in the actual video, standing just behind Dylan).
In 1965, the Beatles began making promotional clips (then known as "filmed inserts") for distribution and broadcast in other countries—primarily the USA—so they could promote their record releases without having to make in-person appearances. Their first batch of promotional films shot on November 23, 1965 at a film studio in London, included one of the Fab Four lip-synching to "Day Tripper". That film was aired on the TV special The Music Of Lennon and McCartney which was first broadcast on December 17, 1965 in the UK.
By the time the Beatles stopped touring in late 1966, their promotional films, like their recordings, had become highly sophisticated. Their one for "Strawberry Fields Forever" shot on January 30, 1967 at Knole Park in Kent, featured stop motion animation and other special effects.
Queen made a video of "Bohemian Rhapsody" to air on the BBC music show Top Of The Pops as the song was too complex to perform live and the group were busy on tour during the single's release and thus unable to appear. The promo took just four hours to film and cost around £4,500 to make.
Top Of The Pops ran the promo for months, helping keep the song atop the UK charts for nine weeks. This started a trend in the UK of making videos for songs to air in place of live performances.
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The advent of the music video was marked by the debut on August 1, 1981 of Music Television (MTV), a 24-hour music video channel.
MTV (Music Television) made its debut at 12:01 a.m. on August 1, 1981 The first music-video shown on the rock-video cable channel was, appropriately, "Video Killed the Radio Star" by the Buggles.
MTV's original five veejays were Martha Quinn, Nina Blackwood, Mark Goodman, J.J. Jackson and Alan Hunter.
The music video for ZZ Top's 1983 single "Sharp Dressed Man" picked up the story from the "Gimme All Your Lovin'" video of the gas station worker (dancer/model Peter Tramm) who is swept away by a triad of beautiful women. It was the first ever sequel video.
The music video of Madonna's song "Express Yourself" had a budget of $5 million, making it the most expensive music video at the time of its release.
The "Scream" music video that Michael Jackson made with his sister Janet is the most expensive promo ever made, costing more than $7 million.
Avril Lavigne's "Girlfriend" was the first YouTube music video to reach 100 million views, doing so back in 2008.
The visual for Pharrell Williams' "Happy" was advertised as being "the world's first 24-hour music video." The music clip plays on an all-day loop and follows more than 400 different characters enjoying daily bliss.
Following its release on May 21, 2021, the video for BTS' "Butter" broke the record for most-watched music video in YouTube within 24 hours, officially achieving 108.2 million views on the platform in its first day. It superseded another BTS video for "Dynamite," which clocked 101.1 million hits in the first 24 hours.
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