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Sunday, 16 December 2012

Blackberry (Gadget)

The first BlackBerry device, the 850, was developed by the Canadian firm Research in Motion and introduced in 1999 as a two-way pager. In 2002, the more commonly known smartphone BlackBerry was released, which supports push e-mail, mobile telephone, text messaging, Internet faxing, Web browsing and other wireless information services. It is an example of a convergence (telecommunications)convergent device. The original BlackBerry devices, the RIM 850 and 857, used the DataTac network.

The Blackberry is so called because its black miniature buttons on its keyboard look like Blackberry fruit seed. Branding consultants came up with the name as a punchier version of 'strawberry,' after the buttons evoked in one observer that particular fruit.

The same creative company, Lexicon Branding. that came up with the name BlackBerry' also christened the ‘PowerBook’, and ‘Pentium.’

There have already been more than 10 different commercial models of BlackBerry introduced since year the first model released in year 1999.

The consumer BlackBerry Internet Service is available in 91 countries worldwide on over 500 mobile service operators using various mobile technologies.

The addictiveness of the device led it to be dubbed the "CrackBerry", which is a reference to crack cocaine. Use of the term CrackBerry became so widespread that in November 2006 Webster's New World College Dictionary named "crackberry" the "New Word of the Year. A popular BlackBerry user forum is called

By the mid 2010s BlackBerry had since lost its dominant position in the market due to the success of the Android and iOS platforms. In 2015, BlackBerry re-focused its business strategy and began to release Android-based smartphones, beginning with the BlackBerry Priv slide. On September 28, 2016, Blackberry announced it would stop designing its own phones.


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