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Sunday, 27 April 2014


In 1931, an American chemist, Lawrence Gelb, introduced the first oil shampoo tint. After eight more years of research, he established the first home purchased hair dye. He named his currently famous company Clairol.

In 1955 The hair-coloring brand Clairol adopted the advertising slogan “does she…or doesn’t she? It had been thought up by advertiser Shirley Polykoff.

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