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Sunday, 24 August 2014


Platina's De Honesta Voluptate (On Right Pleasure and Good Health), an Italian cookery book published in 1475, stated that custard-type dishes were considered to be particularly healthy food. According to the author they particularly benefited the kidneys and liver, they also relieved chest pains, increased fertility and removed urinary tract problems.

A Birmingham pharmacist called Alfred Bird loved his egg-intolerant wife so much that he devoted himself to inventing an egg-free custard. one evening, The Birds served their egg-free custard to dinner guests. The dessert was so well received by the other diners that Alfred Bird put the recipe into wider production. By 1844, Alfred Bird and Sons Ltd was promoting their custard powder nationally.

Custard Wikipedia

The World Custard Pie Championship has been held each year since 1967 in Coxheath, Kent.

The earliest known reference to the slapstick act of slapping a custard pie in someone’s face was in 1915. This was first called “pieing” in 1975.

During the filming of Weezer's "Troublemaker" music video in 1978, five different world records were broken.  One of them was The Most People in a Custard Pie Fight- 120 people took part in a custard pie fight during the filming of the clip.

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