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Sunday, 13 July 2014

Convenience Food

C.A. Swanson & Sons of Omaha, Nebraska introduced the first TV dinner in 1954 to America. Executive Gerald Thomas came up with the idea when the company had half a million pounds of leftover turkey from Thanksgiving stored in ten refrigerated railroad cars. On a visit to a Pittsburgh distributor he noticed a box of metal trays that an airline was testing as a way to serve heated meals on international flights. He saw a future for the unwanted turkeys.

The Swanson TV dinner was roast turkey with stuffing and gravy, sweet potatoes and peas. It sold for 98 cents and came in an aluminium tray, so the diner could just open the box and heat the dinner in the oven.

Source Food For Thought by Ed Pearce

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