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Sunday, 5 October 2014


Levi Strauss, a 20-year-old Bavarian immigrant, left New York for the Californian gold rush in 1850. He brought with him a small supply of rough canvas to sell to the prospectors for tents and wagon covers. When a prospector complained he couldn’t find a pair of pants strong enough to last, Strauss had the canvas made into pants. Miners liked the pants, but complained that they tended to chafe, so Strauss substituted a twilled cotton cloth from France called "serge de Nimes," which became known as denim.

Serge is the name of a fabric that was first made in Nîmes, a town in southern France by the André family.

Denim was usually colored blue with indigo dye to make blue "jeans", though "jean" meant a different, lighter cotton textile.

In 1873, Levi Strauss & Co. began using the pocket stitch design.

Between 1973 and 1975 Volkswagen produced the Jeans Beetle, which had all-denim trim. They also repeated this concept in some later models.

Over 50% of denim is produced in Asia, most of it in Bangladesh, China and India.

Sources, Wikipedia

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