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Sunday, 2 November 2014


In 1857 Alexander Douglas patented the absurd Victorian female attire, the bustle, which was a  type of framework used to expand the fullness or support the drapery of the back of a woman's dress.

Victorian women would drench themselves in water before putting on their dresses so that they would fit as tightly as possible.

The modern strapless dress first appeared in the 1930s, where it was popularized by designers such as Mainbocher, and, from the late 1940s, Christian Dior. The actress Libby Holman was photographed in one of the first strapless dresses in 1932.

One of the most famous strapless dresses of the 1940s was the black satin gown worn by Rita Hayworth for a song and dance routine in Gilda. Hayworth's performance demonstrated to viewers that strapless dresses could be secure enough to move around and dance in without risk of indecent exposure.

The phrase 'Dress For Success' comes from John T. Malloy's 1970 book Dress for Success and its follow up Women's Dress for Success. These two books started off the idea that working men and women should dress in a professional manner so as to be taken seriously. John T. Malloy was America's premier scientific image consultant and his books kick started the image consulting industry and encouraged corporate women to wear a full jacketed sober suit.

The famous dress worn by Marilyn Monroe when she sang “happy birthday Mr President” to John F Kennedy sold for a world-record price at an auction in LA on November 17, 2016, fetching US$4.8m (£3.87m)..

Source Wikipedia

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