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Sunday, 11 May 2014

Coca Cola


John Pemberton, a former Confederate officer turned pharmacist, created a new beverage at his Atlanta Pemberton Chemical Company on March 29, 1886.  It was called Coca-Cola after two of its ingredients, coca leaves and kola nuts.

Coca Cola was originally sold as a patent medicine. Pemberton started selling his carbonated beverage on May 8, 1886 touting it as a cure for headaches, hysteria and melancholia..

Coca-Cola was originally green. It would still be green if coloring weren't added to it.

Coca Cola's name was chosen by Pemberton's bookkeeper Frank Robinson.

Despite an inauspicious start- only 25 sales of the patent medicine were made in its first year, Asa Candler, a wholesale druggist, purchased the formula for Coca-Cola from John Pemberton for $2,300. He began to improve the manufacturing process and started selling his syrup to local soda fountains, billing it as an "esteemed brain tonic and intellectual beverage.”

The Coca-Cola Company, then known as the Pemberton Medicine Company, was incorporated in Atlanta on January 15, 1889.

Coca-Cola was sold only as a fountain drink until 1894 when Vicksburg, Mississippi confectioner Joseph Biedenharn thought of bottling the beverage in the same manner he had been bottling soda water and offering it for sale to those who could not always make it to town to visit one of his three soda fountains. Bottled Coca-Cola was sold by him for the first time on March 12, 1894.

In 1894 the first big outdoor wall advertisement that promoted the Coca-Cola drink was painted on the side of a building located on 2 W Main Street, Cartersville, Georgia. It still exists today.

An early advertisement
The Coca-Cola Company signed its first agreement in 1899 with an independent bottling company, based in Chattanooga, Tennessee which allowed it to buy the syrup and produce, bottle, and distribute the Coca-Cola drink. They sold for five cents per bottle.

Sales of Coca-Cola started increasing rapidly once it started being marketed as a soft drink rather than a medicine in the dry southern states.

Coca Cola went on sale in Britain in 1900.

Coca-Cola used to use the slogan "Good to the last drop," in the early 1900s. This slogan was later used by Maxwell House.

By the mid 1920s Coca-Cola was being sold in grocery stores and restaurants throughout the United States and had become America’s favorite drink.

Since he lived in Atlanta near The Coca-Cola Company's headquarters, Rabbi Tobias Geffen received many inquiries from rabbis across the United States inquiring whether Coca-Cola was kosher and whether it was kosher for Passover. In 1935 he asked the company for a list of the beverage's ingredients and the Rabbi was provided with its formula on the condition that he not disclose it. Geffen requested that the non-kosher beef tallow be substituted with a vegetable-based gylcerin, which was done, and the drink was declared kosher.

The development of "Hom-Paks," the first six-pack cartons, contributed to the growth of Coca-Cola and other soft drinks in America. This was due to the convenience of being able to carry these cartons and their ensuing increased availability across America.

American General Dwight Eisenhower was very fond of Coca-Cola and his fondness for the drink led to the construction of Coke bottling plants wherever the American troops landed during the Second World War.
Thus sales of the American soft drink rapidly increased in many different places around the world.

Coca-Cola produced a secret "White Coke" variant in the 1940s, which was made specifically for a powerful Soviet Military Marshall. He loved Coca-Cola but needed to hide the fact he was drinking it as it was seen as an American imperialist product.

A Spanish drink called "Kola Coca" was presented at a contest in Philadelphia in 1885, a year before the official birth of Coca-Cola. The rights to this Spanish drink were bought by Coca-Cola in 1953.

A bottle of Coke cost a nickel for its first 70 years. Eventually inflation killed the nickel Coke. The price of the ingredients rose and the last nickel Coke seems to have been in 1959.

As a result of BBC's anti product placement policy, Ray Davies of The Kinks was forced to make a round-trip flight from New York to London and back on June 3, 1970. He interrupted the band's American tour to change "Coca-Cola" to "cherry cola" in his recording of "Lola" in order to prevent a ban on the song.

Two years after the death of Chairman Mao, Coca-Cola started selling their popular soft drink in China. It was the first American consumer product to be sold in China since the communists came to power. Mao referred to Coca-Cola as “the opiate of the running dogs of revanchist capitalism.”

The Coca-Cola name in China was first read as “Kekoukela,” meaning “Bite the wax tadpole” or “female horse stuffed with wax”, depending on the dialect. Coke then researched 40,000 characters to find a phonetic equivalent “kokou kole”, translating into “happiness in the mouth.”

In 1982 Coca-Cola introduced their own low calorie version called Diet Coke, the first new brand since it was created by John Pemberton to use the Coca-Cole trademark. It used aspartame, a synthetic sweetener made from two building blocks of protein, to reduce the sugar content whilst still retaining the sweet flavor of the drink.

In 1985 Coca-Cola introduced bottled Cherry Coke. Soda jerks at drug store fountains had been mixing it since the 1930s.

Coca-Cola changed its classic formula and released New Coke on April 23, 1985. The response was overwhelmingly negative, and the real thing was back on the market in less than three months.

On September 18, 1988 Kuwait lifted its 21-year ban on the sale of Coca Cola. The company had been blacklisted because it had a bottling plant in Israel.  


Even Fidel Castro hated New Coke, calling it “a sign of American capitalist decadence.”

The Brazilian footballer Ronaldinho lost his 750k deal with Coke for drinking Pepsi.

A can of diet coke will float in water, while a can of regular coke will sink.

According to Coca-Cola, the "perfect" temperature to serve its drink is between 34 to 38 degrees Fahrenheit​.

Coca-Cola has been used effectively as a first line treatment for phytobezoars, a trapped mass in the stomach composed of indigestible plant material which can lead to serious symptoms. 93.1% cases were resolved.

The two people that have the recipe for Coca Cola are not permitted to travel in a vehicle together in case of a crash.

Icelanders drink more Coca-Cola than any other nation, at eight bottles a week on average.

The Coca-Cola Company is currently the world’s largest beverage company. Among its 500 sparkling and still brands are Coca Cola itself. Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitaminwater, Powerade and Minute Maid.

Coca-Cola is the most "liked" company on Facebook with more than 79 million fans giving it the thumbs up.

12% of all the Coca-Cola in America is drunk at breakfast.

Every second, 8000 Coca-Cola Company products are consumed in the world.

Coca-Cola and Pepsi are sold in every country in the world, except Cuba and North Korea.

"Coca-Cola" spelled out phonetically in Mandarin can mean "female horse fastened with wax," "wax-flattened mare," or "bite the wax tadpole."

"Coca-Cola" is the second most well understood word in the English language after "Okay." 94% of the world's population recognizes Coca-Cola.

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