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Sunday, 25 May 2014

Colgate

An American, William Colgate (January 25, 1783 – March 25, 1857) started a candle, starch and soap making company on Dutch Street in New York City under the name of "William Colgate & Company" in 1806.

In 1820, Colgate started a starch factory across the Hudson in Jersey City, leading to a long involvement of the company in Jersey City.

Colgate introduced its first toothpaste, an aromatic toothpaste sold in jars in 1873.



Colgate became in 1896 the first company to manufacture toothpaste in a collapsible tube, similar to the tubes that had just been introduced for artist's oil colors. Colgate Ribbon Dental Cream was invented by dentist Washington Sheffield.

In 1928, Palmolive Peet merged with Colgate to form Colgate-Palmolive-Peet.

1915 magazine ad

Ajax cleanser was one of their first major brand names introduced in the early 1940s.

In 1953, the name was shortened to just Colgate-Palmolive.

Colgate bought a Chinese toothpaste brand called Darkie in 1985. The name was changed to Darlie but is still sold in China as Black Person Toothpaste.

Colgate in Spanish translates directly to the imperative command of "hang yourself."

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