In Britain, Babycham, a fizzy alcoholic drink made from pears and aimed at women was launched in 1953. This innovative new type of drink was invented by Francis Showering, a Somerset brewer.
A new blend of alcohol and pop, known as Alcopops, was launched in Australia and the UK in 1996 . The first two drinks to be sold were Two Dogs and Hoopers Hooch, both alcoholic lemonade drinks made in Australia. They achieved sales in Britain of over 100 million in less than a year after their launch.
A new blend of alcohol and pop, known as Alcopops, was launched in Australia and the UK in 1996 . The first two drinks to be sold were Two Dogs and Hoopers Hooch, both alcoholic lemonade drinks made in Australia. They achieved sales in Britain of over 100 million in less than a year after their launch.
 |
| A Japanese Two Dogs can By James Nash |
Consumer groups condemned the sweet-tasting alcoholic drinks for encouraging underage drinking.
The value of alcopops sales rocketed by 70 per cent between 2000 and 2002 but then began to decline. One of the reasons for this was a rise in taxes on the drinks which led to an increase in shelf prices.
Many brands of alcopops bear names that smack of raffishness, such as Wildbrew, Lemonhead or Barking Frog, although other brands aim for something cooler such as Smirnoff Ice and Bacardi Breezer.
 |
| Two Bacardi Breezers |
Source Brewer's Dictionary of Modern Phrase and Fable.
UDL mixed drinks ie Vodka and Orange were invented in Australia in the mid 1960s we drank them before going out in 1965.
ReplyDelete