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Sunday, 31 July 2011

Alcopops

In Britain a fizzy alcoholic drink made from pears and aimed at women was launched in 1953. It was called Babycham and this innovative new type of drink was invented by Francis Showering, a Somerset brewer.

A new type of alcoholic drink, known as Alcopops, was launched in Australia and the UK in 1996 . The first two drinks to be sold were Two Dogs and Hoopers, both alcoholic lemonade drinks made in Australia and they achieved sales in Britain of over 100 million in less than a year after their launch.

Consumer groups condemned the sweet-tasting drinks for encouraging underage drinking.

The value of alcopops sales rocketed by 70 per cent between 2000 & 2002 but then began to decline. One of the reasons for this was a rise in taxes on the drinks which led to an increase in shelf prices. Also some young drinkers were dumping alcopops as they are no longer seen as cool.

1 comment:

  1. UDL mixed drinks ie Vodka and Orange were invented in Australia in the mid 1960s we drank them before going out in 1965.

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