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Wednesday, 27 July 2011


Trained as a cobbler, Adolf Dassler started to produce his own sports shoes in his mother's laundry after his return from World War I. On July 1, 1924, his older brother Rudolf Dassler joined the business, which became the Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory).

The Dasslers equipped many athletes at the 1928 Olympics, laying the foundation for the international expansion of the company.

During the 1936 Summer Olympics in Berlin, the Dasslers equipped Jesse Owens of the USA with his shoes.

Adolf and Rudolph Dassler were both one-time members of the Nazi Party.

Adidas was founded on August 18, 1949 by Adolf Dassler, following a family feud at the Gebrüder Dassler Schuhfabrik company between him and Rudolf. His older brother had established Puma the previous year, which quickly became the business rival of Adidas.

Adolf Dassler went by the nickname Adi, because his real name had become rather unpopular.

The first ever piece of apparel created by Adidas was the Franz Beckenbauer tracksuit.

The rivalry between Adidas and Puma became so fierce that the German town of Herzogenaurach (where both companies had their headquarters) became known as "the town of bent necks", as no local would start a conversation with another without first looking down to check which firm's shoes they were wearing.

Today its the world's second-largest sporting-goods company, employing more than 50,000 people in more than 160 nations.

An Adidas Store in Vaughan Mills

As well as Adidas, other brands under its umbrella include of Reebok sportswear company, TaylorMade golf company, Rockfort shoe manufacturing company and Maxfli golf balls.

Source Wikipedia

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