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Wednesday, 17 August 2011

Elizabeth Arden

Elizabeth Arden was born in Canada on December 31, 1878 where her parents had emigrated from Cornwall.

Her real name was Florence Nightingale Graham. She adopted the personal and business name of ‘Elizabeth Arden’ after opening her first beauty salon on Fifth Avenue in 1910.

With her rival Helena Rubinstein, Arden made makeup acceptable to "respectable" American women, to whom Arden introduced eyeshadow, mascara, and lipstick tinted to match their outfits.

By 1929 she owned 150 upscale salons across the United States and Europe. She was the sole owner, and at the peak of her career,  Arden was one of the wealthiest women in the world.

Elizabeth Arden / photo by Alan Fisher.

Convinced that pink was the most flattering color, she made it her trademark whether it be clothes, diamond rings or lipstick.

She was the first to sell travel-size beauty products and to incorporate a founder’s name into a product name.

Arden hated glasses so much she wouldn’t employ anyone who wore them.

Elizabeth Arden operated Maine Chance Stables in Kentucky, where the 1947 Kentucky Derby winner was bred.

Arden died at Lenox Hill Hospital in Manhattan on October 18, 1966 aged 87; she was interred in the Sleepy Hollow Cemetery in Sleepy Hollow, New York, under the name Elizabeth N. Graham.

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